search query: @author Zufryden, F. S. / total: 14
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| Author: | Jones, J. M. Zufryden, F. S. |
| Title: | An approach for assessing demographic and price influences on brand purchase behaviour. |
| Journal: | Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 36-46 |
| Index terms: | BRAND LOYALTY CONSUMER BEHAVIOUR PURCHASING |
| Language: | eng |
| Abstract: |
SCIMA