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| Author: | Lal, R. Sarvary, M. |
| Title: | When and how is the internet likely to decrease price competition |
| Journal: | Marketing Science
1999 : VOL. 18:4, p. 485-503 |
| Index terms: | MARKETING RESEARCH INTERNET GAME THEORY |
| Language: | eng |
| Abstract: | Conventional wisdom seems to claim that, by lowering the cost of distribution and by making search easier for consumer, the introduction of the Internet is likely to intensify price competition. This paper intends to challenge this view by asking: when and how is the Internet likely to decrease the level of price competition between firms? To answer this question, the authors develop an analytic model. |
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