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| Author: | McMillan, C. Paulden, S. |
| Title: | Which agent is best for you? |
| Journal: | Journal of International Selling and Sales Management
2000 : AUT, VOL. 6:2, p. 65-80 |
| Index terms: | Exports Agencies |
| Freeterms: | Agents |
| Language: | eng |
| Abstract: | For your export operations you may need an agent to represent you in your target markets. What type of agent should you choose? Types of agent can be divided in many ways. In order to appreciate their different functions they might be seen in four major classifications: (1) agent acting for the exporter as principal, (2) agent purchasing for himself as principal, (3) agent acting for other buyers as principals, (4) agent undertaking specialized aspects of export cycle other than selling. |
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