search query: @author Zufryden, F. S. / total: 14
reference: 7 / 14
| Author: | Zufryden, F. S. |
| Title: | Predicting trial, repeat, and sales response from alternative media plans. |
| Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 45-52 |
| Index terms: | ADVERTISING MEDIA CONSUMER BEHAVIOUR TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA