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| Author: | Shaw, D. Newholm, T. |
| Title: | Voluntary simplicity and the ethics of consumption |
| Journal: | Psychology & Marketing
2002 : FEB, VOL. 19:2, p. 167-185 |
| Index terms: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR ETHICS |
| Language: | eng |
| Abstract: | The increased levels of consumption that have companied our consumer-oriented culture have also given rise to some consumers questioning their individual consumption choices, with many opting for greater consumption simplicity. Through the presentation of findings from two qualitative studies exploring known ethical consumers, the relationship of consumer attitudes to consumption levels, and how these attitudes impact approaches to consumer behaviour, are discussed. |
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