search query: @author Weitz, B. A. / total: 14
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| Author: | Saxe, R. Weitz, B. A. |
| Title: | The SOCO (selling orientation - consumer orientation) scale : a measure of the customer orientation of salespeople. |
| Journal: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 343-351 |
| Index terms: | SALES MANAGEMENT SELLING CONSUMER INFORMATION SALESMEN |
| Language: | eng |
| Abstract: |
SCIMA