search query: @author Weber, K. / total: 14
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| Author: | Weber, K. |
| Title: | Consumer perceptions and behavior: neglected dimensions in research on strategic airline alliances |
| Journal: | Journal of Travel & Tourism Marketing
2002 : VOL. 13:4, p. 27-45 |
| Index terms: | Travel Consumer behaviour Airlines Strategic management Alliances |
| Language: | eng |
| Abstract: | The author highlights the importance of consumer perceptions in strategic airline alliance settings. The paper focuses on the airline industry to illustrate how positive results eventuating for partners in a strategic alliance may cover slow shifts in consumer attitudes, and behaviour. |
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