search query: @author Boddewyn, J. J. / total: 14
reference: 13 / 14
Author: | Marton, K. Boddewyn, J. J. |
Title: | Should a corporation keep a low profile? |
Journal: | Journal of Advertising Research
1978 : 4 AUG VOL.18 p.25-31 |
Index terms: | ADVERTISING CORPORATE IMAGE |
Language: | eng |
Abstract: |
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