search query: @author Boddewyn, J. J. / total: 14
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| Author: | Marton, K. Boddewyn, J. J. |
| Title: | Should a corporation keep a low profile? |
| Journal: | Journal of Advertising Research
1978 : 4 AUG VOL.18 p.25-31 |
| Index terms: | ADVERTISING CORPORATE IMAGE |
| Language: | eng |
| Abstract: |
SCIMA