search query: @author Shaw, D. / total: 14
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| Author: | Shaw, D. Shiu, E. |
| Title: | Ethics in consumer choice : a multivariate modelling approach |
| Journal: | European Journal of Marketing
2003 : VOL 37:10, p. 1485-1498 |
| Index terms: | CONSUMER BEHAVIOUR DECISION MAKING ETHICS MODELS |
| Language: | eng |
| Abstract: | This article examines ethical consumers and their decision-making process. Article also examines which special demands these ethical consumers create for marketers. Artilce considers a results of a national UK survey about ethical consumers. It also shows important factors which influence ethical consumers´ choices. |
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