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| Author: | Adams, M. |
| Title: | Real options and customer management in the financial services sector |
| Journal: | Journal of Strategic Marketing
2004 : VOL 12:1, p. 3-11 |
| Index terms: | EQUITY CAPITAL FINANCIAL SERVICES OPTIONS PRICING |
| Language: | eng |
| Abstract: | This article examines real options pricing. A question behind this article is how managers of companies who are responsible of financial services can use real options pricing in valueing the uncertainty associated with selling decisions and intended purchasing. The author´s provide an application of real options theory and examine things which ensure use and the successful application of real options techniques in the financial services sector. |
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