search query: @author Ferrell, O. C. / total: 14
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| Author: | Maignan, I. Ferrell, O. C. |
| Title: | Corporate social responsibility and marketing : an integrative framework |
| Journal: | Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 3-19 |
| Index terms: | COMPANIES ETHICS MARKET ORIENTATION SOCIAL RESPONSIBILITY STAKEHOLDERS |
| Language: | eng |
| Abstract: | A conceptualization of corporate social responsibility (CRS)is introduced in this article. At first is depicted CRS motions as the actions undertaken to show conformity to both stakeholder and organizational norms. After that is discussed about the managerial processes needed to supervise and finally is explained how CRS suggesions can generate increased stakeholder support. |
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