search query: @author Shaw, D. / total: 14
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| Author: | Shaw, D. Newholm, T. Dickinson, R. |
| Title: | Consumption as voting: an exploration of consumer empowerment |
| Journal: | European Journal of Marketing
2006 : VOL. 40:9/10, p.1049-1067 |
| Index terms: | consumer behaviour ethics consumption |
| Language: | eng |
| Abstract: | This paper compares competing theories about reports of consumer empowerment and details findings that examine the applicability of the theory to ‘ethical consumer’ narratives. The nature and impact of consumer empowerment in consumer decision making is then discussed. The findings show that consumers embraced, either implicitly or explicitly, a voting metaphor to view consumption as an ethical/political domain. |
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