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| Author: | Volo, S. |
| Title: | Communicating tourism crises through destination websites |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:2/3/4 p. 83-93 |
| Index terms: | crises tourism communication internet information transfer disease |
| Freeterms: | destination marketing organization web site avian flu |
| Language: | eng |
| Abstract: | The purpose of this paper is to describe destination marketing organizations' (hereafter as DMO) communication strategies in crises and the role of web sites in information distribution. The particular case analyzed was the aviation flu pandemic which influenced tourism in many countries. The paper provides generalized useful suggestions for tourism authorities, DMOs and governments how internet can help to inform tourists about aviation flu risks. Better information sharing is important in preventing worldwide diseases. |
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