search query: @author Robertson, T. S. / total: 14
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| Author: | Wind, Y. Robertson, T. S. |
| Title: | Marketing strategy : new directions for theory and research. |
| Journal: | Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 12-25 |
| Index terms: | MARKETING MANAGEMENT STRATEGIC PLANNING |
| Language: | eng |
| Abstract: |
SCIMA