search query: @author Fraser, C. / total: 14
reference: 13 / 14
| Author: | Fraser, C. Bradford, J. W. |
| Title: | Competitive market structure analysis : principal partitioning of revealed substitutabilities. |
| Journal: | Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 15-30 |
| Index terms: | MARKETING THEORY MARKET STRUCTURE BRANDS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA