search query: @author Farley, J. U. / total: 14
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Author: | Assmus, G. Farley, J. U. Lehmann, D. R. |
Title: | How advertising affects sales : meta-analysis of econometric results. |
Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 65-74 |
Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS SALES ECONOMETRIC MODELS ESTIMATION |
Language: | eng |
Abstract: |
SCIMA