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| Author: | John, G. Martin, J. |
| Title: | Effects of organizational structure of marketing planning on credibility and utilization of plan output. |
| Journal: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 170-183 |
| Index terms: | MARKETING PLANNING ORGANIZATIONAL STRUCTURE |
| Language: | eng |
| Abstract: |
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