search query: @author Hooley, G. J. / total: 14
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| Author: | Hooley, G. J. |
| Title: | Modelling product positions through the use of multidimensional scaling techniques: An empirical investigation. |
| Journal: | European Journal of Operational Research
1984 : APR, VOL. 16:1, p. 34-41 |
| Index terms: | TOBACCO INDUSTRY MARKET SEGMENTATION MULTIDIMENSIONAL SCALING |
| Language: | eng |
| Abstract: |
SCIMA