search query: @author Lal, R. / total: 14
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Author: | Lal, R. Staelin, R. |
Title: | An approach for developing an optimal discount pricing policy. |
Journal: | Management Science
1984 : DEC, VOL. 30:12, p. 1389-1404 |
Index terms: | PRICING |
Language: | eng |
Abstract: |
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