search query: @author Hooley, G. J. / total: 14
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Author: | Hooley, G. J. |
Title: | Perceptual mapping of product positioning: a comparison of two approaches. |
Journal: | European Research
1979 : JAN, VOL. 7:1, p. 17-23 |
Index terms: | CONSUMER BEHAVIOUR CONSUMER EXPECTATIONS PRODUCTS |
Language: | eng |
Abstract: |
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