search query: @author Zufryden, F. S. / total: 14
reference: 13 / 14
| Author: | Zufryden, F. S. |
| Title: | ZIPMAP: a zero-one integer programming model for market segmentation and product positioning. |
| Journal: | Journal of the Operational Research Society
1979 : JAN, VOL. 30:1, p. 63-70 |
| Index terms: | BRAND LOYALTY CONSUMER BEHAVIOUR MARKET SEGMENTATION MARKETING MODELS NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA