search query: @author Zufryden, F. S. / total: 14
reference: 6 / 14
| Author: | Zufryden, F. S. |
| Title: | Prod II : a model for predicting from tracking studies. |
| Journal: | Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 45-51 |
| Index terms: | FORECASTING MARKETING MODELS COMPUTER PROGRAMMING NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA