search query: @author Stewart, D. W. / total: 14
reference: 5 / 14
Author: | Stewart, D. W. |
Title: | The moderating role of recall, comprehension, and brand differentiation on the persuasiveness of television advertising. |
Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 43-47 |
Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
SCIMA