search query: @author Stewart, D. W. / total: 14
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| Author: | Stewart, D. W. |
| Title: | The moderating role of recall, comprehension, and brand differentiation on the persuasiveness of television advertising. |
| Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 43-47 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA