search query: @author Zufryden, F. S. / total: 14
reference: 4 / 14
| Author: | Zufryden, F. S. |
| Title: | Multibrand transition probabilities as a function of explanatory variables : estimation by a least-squares-based approach. |
| Journal: | Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 177-183 |
| Index terms: | BRANDS MARKOV CHAINS |
| Language: | eng |
| Abstract: |
SCIMA