search query: @author Boddewyn, J. J. / total: 14
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| Author: | Boddewyn, J. J. Soehl, R. Picard, J. |
| Title: | Standardization in international marketing : is Ted Levitt in fact right? |
| Journal: | Business Horizons
1986 : NOV/DEC, VOL. 29:6, p. 69-75 |
| Index terms: | INTERNATIONAL MARKETING STANDARDS |
| Language: | eng |
| Abstract: |
SCIMA