search query: @author Boddewyn, J. J. / total: 14
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Author: | Boddewyn, J. J. Soehl, R. Picard, J. |
Title: | Standardization in international marketing : is Ted Levitt in fact right? |
Journal: | Business Horizons
1986 : NOV/DEC, VOL. 29:6, p. 69-75 |
Index terms: | INTERNATIONAL MARKETING STANDARDS |
Language: | eng |
Abstract: |
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