search query: @author John, G. / total: 14
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| Author: | Heide, J. B. John, G. |
| Title: | The role of dependence balancing in safeguarding transaction -specific assets in conventional channels. |
| Journal: | Journal of Marketing
1988 : JAN, VOL. 52:1, p. 20-35 |
| Index terms: | MARKETING CHANNELS MARKETING MODELS MARKETING COSTS |
| Language: | eng |
| Abstract: |
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