search query: @author Kamakura, W. A. / total: 14
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| Author: | Kamakura, W. A. |
| Title: | A least squares procedure for benefit segmentation with conjoint experiments. |
| Journal: | Journal of Marketing Research
1988 : VOL. 25:2, p. 157-167 |
| Index terms: | MARKET SEGMENTATION CONJOINT ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA