search query: @author Robertson, T. S. / total: 14
reference: 6 / 14
Author: | Eliashberg, J. Robertson, T. S. |
Title: | New product preannouncing behavior : a market signaling study. |
Journal: | Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 282-292 |
Index terms: | NEW PRODUCTS |
Language: | eng |
Abstract: |
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