search query: @author Robertson, T. S. / total: 14
reference: 6 / 14
| Author: | Eliashberg, J. Robertson, T. S. |
| Title: | New product preannouncing behavior : a market signaling study. |
| Journal: | Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 282-292 |
| Index terms: | NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA