search query: @author Merchant, K. A. / total: 14
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| Author: | Merchant, K. A. |
| Title: | Progressing toward a theory of marketing control : a comment. |
| Journal: | Journal of Marketing
1988 : JUL, VOL. 52:3, p. 40-44 |
| Index terms: | MARKETING CONCEPT CONTROL MARKETING THEORY |
| Language: | eng |
| Abstract: |
SCIMA