search query: @author Merchant, K. A. / total: 14
reference: 7 / 14
Author: | Merchant, K. A. |
Title: | Progressing toward a theory of marketing control : a comment. |
Journal: | Journal of Marketing
1988 : JUL, VOL. 52:3, p. 40-44 |
Index terms: | MARKETING CONCEPT CONTROL MARKETING THEORY |
Language: | eng |
Abstract: |
SCIMA