search query: @author Fraser, C. / total: 14
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| Author: | Hite, R. E. Fraser, C. |
| Title: | Meta-analyses of attitudes toward advertising by professionals. |
| Journal: | Journal of Marketing
1988 : JUL, VOL. 52:3, p. 95-103 |
| Index terms: | PROFESSIONAL MARKETING ADVERTISING CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA