search query: @author Fraser, C. / total: 14
reference: 8 / 14
| Author: | Fraser, C. Ginter, J. L. |
| Title: | Competitive dealing strategy and deal value escalation. |
| Journal: | Management Science
1988 : NOV, VOL. 34:11, p. 1315-1323 |
| Index terms: | SALES PROMOTION STRATEGIC PLANNING PRICING |
| Language: | eng |
| Abstract: |
SCIMA