search query: @author Ferrell, O. C. / total: 14
reference: 13 / 14
Author: | Childers, T. L. Ferrell, O. C. |
Title: | Response rates and perceived questionnaire length in mail surveys. |
Journal: | Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 429-431 |
Index terms: | MAIL SURVEYS QUESTIONNAIRES |
Language: | eng |
Abstract: |
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