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| Author: | Nishisato, S. Gaul, W. |
| Title: | Marketing data analysis by dual scaling. |
| Journal: | International Journal of Research in Marketing
1989 : VOL. 5:3, p. 151-170 |
| Index terms: | MARKETING RESEARCH CONSUMER BEHAVIOUR SCALING DATA ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA