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Author:Fay, S.
Kelly, J.
Title:Medium is the message
Journal:Business
1989 : AUG, p. 122-123
Index terms:CONSULTANTS
MANAGERIAL EFFECTIVENESS
EUROPEAN INTEGRATION
Language:eng
Abstract:Views of Peter Drucker, the industrial consultant on management practice and how companies of medium-size are best equipped for the 1992 single market. His advice on adopting the best policy. Prospect of transnational growth in services. Need to think ahead.
SCIMA record nr: 75573
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