search query: @author Fraser, C. / total: 14
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| Author: | Fraser, C. Hite, R. |
| Title: | Varied consumer responses to promotions: the case for response-based decision making |
| Journal: | Journal of the Market Research Society
1990 : JUL, VOL32:3, p. 349-375 |
| Index terms: | SALES PROMOTION CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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