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| Author: | Norburn, D. |
| Title: | A four nation study of the relationship between marketing effectiveness, corporate culture, corporate values, and market orientation. |
| Journal: | Journal of International Business Studies
1990 : VOL. 21:3, p. 451-468 |
| Index terms: | MARKETING MANAGEMENT EFFECTIVENESS CORPORATE CULTURE |
| Language: | eng |
| Abstract: | Study of senior executives attitudes in 4 countries: UK, USA, Australia and New Zealand to their firm's marketing effectiveness, corporate culture and beliefs. Research development. Methodology. Analysis. Intra-country analysis. Eight Tables, each covering an individual country, illustrate the study. |
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