search query: @author Hooley, G. J. / total: 14
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| Author: | Hooley, G. J. Lynch, J. E. Shepherd, J. |
| Title: | The marketing concept: putting the theory into practice. |
| Journal: | European Journal of Marketing
1990 : VOL. 24:9, p. 7-24 |
| Index terms: | MARKETING CONCEPT MARKETING THEORY UNITED KINGDOM |
| Language: | eng |
| Abstract: |
SCIMA