search query: @author Lal, R. / total: 14
reference: 11 / 14
| Author: | Lal, R. |
| Title: | Manufacturer Trade Deals and Retail Price Promotions |
| Journal: | Journal of Marketing Research
1990 : NOV, VOL. 27, p.428-444 |
| Index terms: | RETAIL PRICE INDEX PRICES DISTRIBUTION CHANNELS |
| Language: | eng |
| Abstract: | The phenomenon of manufacture trade deals described as "off-invoice" and/or "bill-back" in markets for frequently purchased consumer goods are examined. Pricing strategies of manufacturers in the manufacturer-retailer- consumer distribution channel are analyzed to provide a new explanation for manufacturer trade deals and subsequent price promotions. |
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