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| Author: | Decker, L. Gaul, W. |
| Title: | Einige Bemerkungen uber Expertensysteme fur Marketing und Marktforschung (Some remarks on expert systems for marketing and market research) |
| Journal: | Marketing
1990 : VOL. 12:4, p. 257-277 |
| Index terms: | ARTIFICIAL INTELLIGENCE MARKET RESEARCH |
| Language: | ger |
| Abstract: | The article lists the available expert systems in the areas marketing and market research (name, application area , HW, SW) enumerates criteria for SW evaluation which may be used both in buying decision and in own system development. German firms declare their reliance on such kind of systems. |
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