search query: @author Robertson, T. S. / total: 14
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| Author: | Robertson, T. S. Rossitier, J. R. Gleason, T. C. |
| Title: | Childrens' receptivity to proprietary medicine advertising. |
| Journal: | Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 247-255 |
| Index terms: | TELEVISION ADVERTISING USA ADVERTISING EFFECTIVENESS CHILD WELFARE CONSUMER ATTITUDES PHARMACEUTICAL INDUSTRY |
| Language: | eng |
| Abstract: |
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