search query: @indexterm COMPETITIVENESS / total: 1400
reference: 295 / 1400
Author: | Milunovich, S. |
Title: | Michael Porter reinventa a TROUT y RIES. Una vibrante polemica sobre el pensamiento estrategico |
Journal: | Harvard-Deusto Marketing & Ventas
1997 : NOV-DEC, 23,p.18-20 |
Index terms: | COMPETITIVENESS STRATEGIC PLANNING MARKETING STRATEGY |
Language: | spa |
Abstract: |
SCIMA