search query: @indexterm COMPETITIVENESS / total: 1400
reference: 294 / 1400
| Author: | Varela Mallou, J. Rial Boubeta, A. Brana Tobio, T. |
| Title: | El nuevo reto de los supermercados: la implicacion del ama de casa |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : NOV-DEC, 23,p.30-34 |
| Index terms: | SUPERMARKETS COMPETITIVENESS CONSUMER BEHAVIOUR |
| Language: | spa |
| Abstract: |
SCIMA