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| Author: | Coriat, B. |
| Title: | Made in Europe: Focussing on the real issues |
| Journal: | European Forum for Management Development
1998 : 1, p. 58-61 |
| Index terms: | EUROPE COMPETITIVENESS RESEARCH PROJECTS EUROPEAN UNION INDUSTRIES |
| Language: | eng |
| Abstract: | In the autumn 1997, Edith Cresson, member of the European Commission, launched a new research project to pinpoint the sources of Europe's industrial strengths and weaknesses: The Made in Europe Initiative. Based on similar studies in North America, the methods the study will use to measure the competitiveness in European states are a break with the past. The author argues that a broader set of economic and social measures are needed to highlight the issues both countries and companies have to consider in making themselves more competitive in a global economy. |
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