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| Author: | Chen, Xiangjun |
| Title: | Standard for assessment and approach to realization: the international competitiveness of export commodities in China (original in Chinese) |
| Journal: | Journal of Zhongnan University of Finance and Economics (c)
1998 : 4, p.78-82 |
| Index terms: | EXPORTS COMPETITIVENESS EVALUATION CHINA PRODUCTS COMPETITIVE ADVANTAGE |
| Language: | chn |
| Abstract: | For sustainable, fast and healthy development of our export trade, the standard for assessment of international competitiveness includes high quality, high added value, high foreign exchange earning, high market share and high reputation. Following approaches should be taken to achieve the above goals: firmly molding the sense of high quality; intensifying the effort to succeed with superior quality; upgrading the quality of export commodities in an all-sided and multi-leveled manner; converting the traditional industries and products with advanced technology and equipment to impel the product upgrading; implementing the strategy of green trade to greatly develop green products and setting up group company to be lead by brandname products to enhance the worldwide promotion of the same. |
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