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| Author: | Han, Xuesong |
| Title: | Comprehensive evaluation of competitiveness of products (original in Chinese) |
| Journal: | Technoeconomics and Management Research (c)
1998 : 4, p.30-31 |
| Index terms: | PRODUCTS COMPETITIVENESS COMPETITIVE ADVANTAGE EVALUATION |
| Language: | chn |
| Abstract: | The factors influencing the competitiveness of products mainly include internal factor, external factor and potential factor. The internal factor is the features that products themselves have. The external factor refers to the marketing factor. And the potential factor mainly refers to the factor which can make products keep the competitive advantage. The comprehensive evaluation of competitiveness of products means to make comparison, judgement and choice with regard to the competitiveness of products. We may obtain the required target comprehensive evaluation index by using the method combining weighted comprehensive evaluation method with AHP method. |
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