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| Author: | Govindarajan, V. Gupta, A. K. |
| Title: | Strategic innovation: a conceptual road map |
| Journal: | Business Horizons
2001 : JUL-AUG, VOL. 44:4, p. 3-12 |
| Index terms: | INNOVATION STRATEGY COMPETITIVE ADVANTAGE COMPETITIVENESS MARKET CONDITIONS |
| Language: | eng |
| Abstract: | Competitive advantage depends on the firm's ability to radically change the existing rules of the game. Transforming the game is a creative undertaking. Here we shall provide an explicit and systematic framework to guide that creative process. |
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