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| Author: | Potter, D. V. |
| Title: | Discovering hidden pricing power |
| Journal: | Business Horizons
2000 : NOV-DEC, VOL. 43:6, p. 41-48 |
| Index terms: | COMPETITIVENESS PRICING |
| Freeterms: | SUBTLETY |
| Language: | eng |
| Abstract: | Subtle and smart can win out over big and strong for a company using these "secret" techniques in a highly price-competitive market. |
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