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| Author: | Lehmann, D.R. |
| Title: | Impact of altruism and envy on competitive behavior and satisfaction |
| Journal: | International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 5-17 |
| Index terms: | ALTRUISM COMPETITIVENESS UTILITY FUNCTIONS |
| Freeterms: | ENVY |
| Language: | eng |
| Abstract: | This paper argues that it is important to include the other party's payoff in a competitor's utility (satisfaction) function. Examples of the impact are provided as well as implications for multi-stage games (competitions). A sample of 200 provides empirical support for the critical role other party results play in satisfaction, in particular the importance of relative payoffs. |
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