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Author:Johnson, L. W.
Ringham, L.
Jurd, K.
Title:Behavioural segmentation in the Australian wine market using conjoint choice analysis.
Journal:International Marketing Review
1991 : VOL. 8:4, p. 26-31
Index terms:CONSUMER BEHAVIOUR
MARKET SEGMENTATION
CLUSTER ANALYSIS
WINE INDUSTRY
AUSTRALIA
Language:eng
Abstract:
SCIMA record nr: 100452
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