search query: @indexterm Wine industry / total: 141
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| Author: | |
| Title: | Market survey 1: table wines, part 2 |
| Journal: | Retail Business
1994 : NOV, 441, p. 19-57 |
| Index terms: | MARKET SURVEYS WINE INDUSTRY ADVERTISING |
| Language: | eng |
| Abstract: | There are now 31m drinkers of still light wine, or table wine, more than double the 14m drinkers of 1970. Although penetration has reached 70% of adults, the figure falls to 44% for those drinking at least monthly and to 23% for those drinking at least weekly. The profile of weekly drinkers shows that wine is enjoyed equally by men and women, and across a broad age and socio-economic spectrum. Although less pronounced than earlier, wine retains an upmarket profile. |
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